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Kudzaishe Muhamba Herald Reporter

The Zimbabwe Tourism Authority (ZTA) has started rolling out an aggressive service excellence training programme in line with the country’s medium-term economic blueprint National Development Strategy (NDS1).

Led by the national tourism organisation’s Destination Management Division, the programme seeks to equip all tourism front line staffers responsible for client services and interactions.

The Zimbabwe Tourism Authority (ZTA) is in Bulawayo Province and all provinces are set to benefit from this programme this year.

ZTA’s head of corporate affairs, Godfrey Koti, said the training is an ongoing exercise that is an integral part of the organisation’s operations.

“An exceptional service excellence culture will not come by accident, it will come by design and time investment in learning from industry experts.

“This is why we have decided to roll out an extensive Hospitality Service Excellence training,” he said.

Mr Koti said that the training focuses on service satisfaction.

“It also focuses on timeous service provision with integrity and infusing passion for excellence within the participants while prioritising seeking to exceed customer expectations at all times,” he said.

Mr Koti said the training is highlighting creating awareness on the need for good ambassadorial etiquette for destination Zimbabwe.

“The aim is to develop an integrated approach to service excellence in the tourism sector. We have to rationalise our efforts and develop a way of doing things that will guide a culture of excellence in the sector,” he said.