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Under the new set-up, the deaf models will be ambassadors of Zimbabwean tourism to the deaf world.
Miss Tourism Deaf was unveiled last week and saw a total of 10 deaf models taking part in the contest.
At least four contestants – Lavender Matimbira (22), Mercy Batanamoyo (23) and sisters Nancy (23) and Norleen Mataga (20) – will battle for the title to represent Zimbabwe at the Miss World Deaf pageant scheduled for the Czech Republic in July.

Prominent beauty trainer Kiri Davies, who is also a businesswoman, said she was thrilled that the ZTA, through their chief executive Karikoga Kaseke, had finally recognised that deaf models also deserved a chance just like the other models.
“I am glad that the ZTA has accepted them and this is a big breakthrough for the models. I have no doubt that this is their time to shine.
“This shows the world that disability is not inability.

“They can do what others can do, like walking in the streets just like anyone else with pride. They can also look for jobs and work like anyone else,” said Kiri.
She said the models would proceed to the Miss Deaf Zimbabwe contest to be held towards the end of this month.
“The winner will represent Zimbabwe at the Miss Deaf World to be held in the Czech Republic.

“She will be in camp in the Czech Republic for a week, so we are appealing for cash sponsorship so that the model will be able to travel there and represent the country,” she said.
Kiri said she decided to work with the deaf models after being approached by Madeline Yohane, the brains behind the inaugural Miss Deaf contest.
“I started training and grooming the models after Madeline Yohane approached me so that I train them in building their confidence,” Kiri said.
Bibet Marume is the reigning Miss Deaf, having lifted the crown in 2009.