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Herald Reporter

Cabinet received and approved the report on preparations for Zimbabwe’s participation at Expo 2025 Osaka, Japan, which was presented by the Acting Minister of Foreign Affairs and International Trade Professor Amon Murwira.

ZimTrade chief executive Mr Allan Majuru has been appointed Commissioner-General for Expo 2025 Osaka.

“Cabinet is informing the nation that after the highly successful Expo 2020 Dubai, Zimbabwe will participate at the Expo 2025 Osaka in Japan from 13 April to 13 October, 2025,” said Information, Publicity and Broadcasting Services Minister Monica Mutsvangwa after yesterday’s Cabinet meeting.

“The six months’ expo will run under the theme ‘Designing Future Society for our Lives’, and is expected to attract approximately 28 million visitors.

“Government has appointed Mr Allan Majuru, the chief executive of ZimTrade as the Commissioner-General for Expo 2025 Osaka,” said Minister Mutsvangwa.

She said Zimbabwe has been allocated an 80m2 stand for its exhibition, meetings and commercial activities.

Minister Mutsvangwa said the country will use the opportunity to promote the Brand Zimbabwe campaign and showcase its social and cultural diversity, to promote Zimbabwe’s trade and investment opportunities as well as tourist attractions, to benchmark Zimbabwe’s innovations, products and processes against international best practices and to re-engage with the international community.

“A National Coordinating Committee has been tasked to oversee preparations for Expo 2025 Osaka,” said Minister Mutsvangwa.

“The private sector is represented by the Confederation of Zimbabwe Industries (CZI), the Zimbabwe National Chamber of Commerce (ZNCC), Chamber of Mines of Zimbabwe, the Small and Medium Enterprises Association, and the Shipping and Forwarding Agents Association of Zimbabwe, among other business associations.

“Participants from the private sector are being encouraged to sponsor their participation, and to profile their investment projects, develop robust digital marketing platforms and enhance product and service visibility.

“A robust communication and publicity strategy will be developed to ensure adequate information dissemination and raise awareness of the Expo 2025 prior to, during and after the Expo,” said Minister Mutsvangwa.