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Jam Jam fashion show

By Tsitsi Ndabambi
Fashion House for men and women — Jan Jam — took their apparel from the rails to the runway by hosting a fashion show at their head office in Harare recently 2017. A the sweltering heat was scorching the land outside, the indoor afternoon event had guests sweating at the sight of well chiselled Adonis like well sculptured men and angelic size one models hit the ramp with signature Jan Jam high-end apparel for all in the venue to marvel at and appreciate.

The invited guests, who consisted of illustrious fashion lovers, social media gurus, the media and other notable figures attended the event where they digested what the fashion house had in store for prospective clients. According to the store owner Cynthia Bizure, the idea behind this fashion show was to share ideas with their clients on what is appropriate for different occasions and to promote shopping locally and whet the fashion lover’s visual appetite.

“As Jan Jam we do not sell clothes just to make a profit but we assist our clients to purchase exactly what looks good on them,” she said.

And the tailored to fit experience that is the hallmark of the fashion house is testimony to that promise.

“These are results of hard work and we credit God as to getting us to be where we are today,” added Liberty Bizure one of the directors of Jan Jam in his opening remarks.

Besides just displaying the clothes through the models on the ramp, the garments were categorised into eight themes starting with summer wear.  Entitled “hotness defined”, the classic clothes for both sexes were a blend of simple floral and bright coloured fabric which complement the sub-Saharan weather. Next on their selection was party wear entitled “Amnesia”; a showcase of the latest bandage dresses for the ladies and floral ties on white shirts and black slacks for men.

Another eye catcher and a very educative category, especially for the casual-look loving brothers out there, was the wedding guest dressing segment. The models showed off different ways of how men can swap their usual jeans and T-shirts for suits and bows to match the occasion in respect of the required dress code.

The ladies, who do not normally face that challenge were treated to beautiful gowns, from sequinned ball gowns for the slim and curvy to the flares and chiffon full length gowns. Also available were the phantom all black look, the Bonnie and Clyde apparel or what can also be defined as the Solo and Mutsai retro look where couples matched red and black outfits.

Cynthia also shared how different shades of blues can be blended for day wear and for dinner. The show ended with an optic collection which is difficult to miss when you enter a store and is irresistible for impulse buyers who are easily attracted by nice things.