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Tonderai Rutsito Tech Spot
TelOne, the state owned and only fixed voice call network operator in Zimbabwe has escalated its focus towards data, as internet has proven to be the most disruptive technology and new revenue earner for telecoms operators.

Currently Zimbabwe has recorded a major surge in data with 47 percent data penetration and 106 percent voice penetration rates, almost half of Zimbabwe’s population is now connected to the internet.

In a response to a highly dynamic industry, TelOne has started a campaign that is meant to retain its clients and hopefully attract new clients to the operator’s copper based voice and internet connectivity running on ADSL technology.

It has activated a promotion offering, “All expenses paid trip on MSC Cruise with spending money, Trip to Kariba for 2 plus spending money”. Besides the sponsored trips, TelOne added 2 Nissan NP200 as the major draw cards for the campaign.

The annual talk, surf and win promotion, which started on the November 2 2014, will run until January the 30 2015 in a bid to reward their committed clients across the country. The rewards are dependable on the usage of TelOne services and products, from voice and data.

Customers who are paid up on their voice bills can buy a cordless handset at a discounted price of 25 percent, new ADSL customers will see themselves getting a free modem and also free landline installation, for newcomers.

The beauty of this promotion is its inclusivity; new and old clients are accommodated. The entry requirements for new customers is merely by signing up for any ADSL package and voice service and you are in, while for the existing ones it’s an automatic entry, but only to those who pay for any TelOne service.

Those that are committed to paying for TelOne services stand a chance to be included in regional and grand draws.

The TelOne team has also created a special category for customers who pay for their ADSL for three consecutive months during the promotion. Under this category, a special draw will be held where clients stand a chance to win various prizes.

Last year, the promotion had only 1 grand price of a spranky Chevrolet, which went to Mr Greater Sibanda, a gentleman from Gweru. This time they have added 2 Nissan NP200 and several household, school fees and grocery vouchers worth thousands of dollars to make it bigger and better.

ZOL another private owned, and one of Zimbabwe’s biggest, Internet Service provider has also unleashed a massive data focussed promotion. The question rather is will these promotions add up to more revenues or are mere customer retention tactics?

TechnoMag is Zimbabwe’s Premier technology Magazine more in depth on www.technom.ag/ <http://www.technom.ag/9A>a6 follow us on twitter @TechnoMagzw, www.facebook.com/technomagzw; mail [email protected]