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Ellina Mhlanga Senior Sports Reporter
THE Zimbabwe Olympic Committee (ZOC) is set to hold a three-day sports marketing and events tourism workshop in Harare next month.

The workshop is pencilled for November 3 to 5 and is expected to help provide skills and tools today’s sports marketers need to succeed post Covid-19 pandemic, which resulted in changing consumer behavior.

The workshop will be facilitated by sport and events marketing guru Idy Uyoe from the United States.

“The in-depth program will provide new learning and insights on strategy as well as practical tools for stakeholders to deepen their skills and understanding of cutting-edge and relevant marketing practices in 2021 and beyond.

Stakeholders are expected to adopt new commercial positioning in sports marketing to ensure they are best placed to make best business decisions,” reads part of the statement from ZOC.

Delegates to attend the workshop have been drawn from various ZOC stakeholders including the Ministry of Youth, Sport, Arts and Recreation, Sport and Recreation Commission, corporates, affiliated national federations, the ZOC board and secretariat.

“Delegates selection is in an effort to open the sponsorship dialogue, share knowledge on how to leverage sport and events tourism marketing, develop partnerships in the private sector, capacitate the Sport Industry to be better able to mobilise resources and grow revenue for the good of local sport.”

Topics to be discussed include marketing concepts, navigating sport marketing in the era of Covid-19, marketing opportunities and negotiating contracts.

It will also focus on understanding sports sponsorship – brand marketing and visibility, managing marketing rights, developing, and managing marketing strategy, and digital marketing.