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The Herald, 28 January 1994
Mobil Oil Zimbabwe is set to embark on a four-year investment programme to upgrade its retail chain as well as rehabilitate, rebuild and erect new outlets.

The company’s chairman and managing director, Mr Daniel Debruilley said at a recent Mobil dealer convention held in Harare that the programme would be in line with the company’s Mobil Pegasus 21 standard.

He said the rest of network would be re-arranged and rehabilitated within the programme called Phoenix. At the regional convention which was attended by officials from South Africa, Mozambique, Mobil launched its flagship oil called Mobil 1.

It is understood to be one of the best motor oils in the world according to motorists and experts who tested and used the product.

Mr Debruilley said at the end of 1997, all service stations of Mobil Zimbabwe would portray the same image with the latest equipment and electronic pumps.

The company will also change its packaging to conform to Mobil standards in Europe and United States. Mobil dealership convention was officially opened by Mr Cornelius Mzezewa, the director of energy in the Ministry of Transport and Energy.

Mr Mzezewa said in an effort to bring transparency into the pricing of petroleum fuels, a task force consisting of representatives of all those involved in the petroleum sector, had been set up to look into pricing of fuels.

He said the task force was working tirelessly to come up with a formula which would reflect the full cost of supply of imported fuels and the results of the deliberations which would be used in fixing prices of petroleum products at three levels: NocZim, oil companies and retailers.

• More and more service station operators are intent on digitally transforming their companies.
• Many service station operators want to further automate their processes and improve their service delivery.
• Being in the competitive fuel station industry means that you should have a holistic approach to customer service.
• By setting fair prices and providing remarkable customer service, a fuel station will build customer loyalty and clients would be more than happy to do business with you in the future.
• Membership cards that incorporate magnetic strips enable companies to capture data at the point of sale and build a picture of individual customers’ spending patterns and preferences.