Astra eyes bigger market share

Astra eyes bigger market share

ASTRABusiness Reporter

Kansai Plascon Africa’s Zimbabwean unit, Astra Industries is targeting to grow its market share by the end of the year from the current 50 percent driven by investments made towards improving efficiencies.Astra Industries managing director Mackenzie Mazimbe last week said: “The growth target for 2016 is to continuously grow our market share. At the moment we are around 45 to 50 percent but we hope to grow to 56 percent by the end of the year.

“We have invested several resources since the entry of Plascon and it is an ongoing process. For the last two years we invested close to $1 million in various equipment and processes,” said Mr Mazimbe.

Mr Mazimbe said the company has been supplying the Zambian market and a little of Botswana.

“Our exports are still very low but in terms of percentage they have grown to 200 percent but from a very low base. This is mainly because we are accessing other markets which are also services by our sister company in the African region.”

He said the company continues to see opportunities despite the prevailing economic challenges.

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