ZHL seeks strategies to grow market share
Francis Gakanje
Zimre Holdings Limited (ZHL) plans to grow its market share through innovations and new tools that ensure customer-centric ecosystems to guarantee convenience and better experiences.
The group said it would further strengthen its market position by making substantial investments in its technology platforms.
“During the year, ZHL developed a secure online portal for customers to submit proposals, track their status, make online payments, and access policy documents whilst implementing tools for real-time communication and personalised risk management insights,” said Mr Stanley Kudenga, the group chief executive officer (CEO) in the company’s 2023 annual report.
These technological advancements are expected to enhance customer interface and interaction with the business, ultimately fostering an enduring and positive customer experience to engender long-term customer loyalty and retention.
As part of its digitisation efforts, the group has transitioned from paper-based documentation to a centralised, cloud-based digital repository equipped with a combination of built-in and third-party robust security measures to protect sensitive client data and ensure operational resilience.
“We have ensured compliance with data and cyber security regulatory requirements and put in place policies and backup redundancy mechanisms which are reviewed on an on-going basis,” Mr Kudenga said.
The company’s strategic priorities are centred on generating a robust cash flow.
To accomplish this, the group said it would focus on three key areas which include optimising the cost-effectiveness of its insurance float through momentum and scale, increasing the contribution from regional investments by strengthening their balance sheets and effectively allocating competitive capital across all strategic business units.
“This includes activating a pulse on some significant assets which are not in sync with the rest of the group ecosystem.
“It is our aspiration that going into the future, a significant contribution to our upbeat performance expectations will be drawn from these assets” added Mr Kudenga.
According to Desmond Matete, the group chairman, the company will tilt its property portfolio towards high-yielding commercial and retail sectors through near-liquid investment structures.
He said the group has attained Prescribed Asset Status for its Eagle Real Estate Investment Trust (REIT) from the Insurance and Pensions Commission of Zimbabwe (IPEC).
The Eagle REIT is expected to provide significant liquidity to Zimbabwe’s real estate sector, particularly benefiting the country’s pension funds.
This innovative investment vehicle is anticipated to unlock value in the property market and enable pension funds to more efficiently allocate their assets.
“As a conscious member of society, ZHL is determined to bring high-impact sustainable investment opportunities to the public,” said Mr Matete.
The group is cognisant of its environmental and social impact within its areas of influence and operations.
To that end, the company is committed to more deeply embedding sustainable eco-friendly practices into its infrastructure development projects, business activities and community support initiatives.
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