Andrew Muvishi Herald Reporter
The Herald has reaffirmed its position as Zimbabwe’s number one daily newspaper after retaining the prestigious Superbrand of the Year (2018) Award in the print media category for the eighth year running. The Sunday Mail, another title from the Zimpapers stable, was the second runner-up in the same category.
The awards ceremony, held last Friday, saw Zimpapers’ Star FM radio scoop first runner-up in the electronic media category.
The Superbrand awards are an annual event organised by the Marketers’ Association of Zimbabwe (MAZ) to acknowledge excellence among local brands as well as promote competition among companies.
The Herald, Zimbabwe’s largest daily, has shown unmatched superiority as it has come out tops ever since the Super Brand awards were introduced.
First runner-up in the best print media category was NewsDay.
In the electronic media category, DSTV was adjudged the winner while Star FM was the first runner-up and Radio Zimbabwe second runner-up.
In other categories, Seed Co retained the best award in agricultural inputs category while CBZ Bank maintained its Super- brand of the Year award in banking.
Econet Wireless was adjudged winner in several categories including the best corporate brand of the year, telecoms and data services awards as well as the overall 2018 business to business Superbrand award.
Zimpapers publishes several other titles including The Manica Post, Chronicle, The Sunday News, H-Metro, B-Metro,
Kwayedza and Southern Times, a joint venture with Namibian publishing house, New Era.
Speaking at the awards held in Harare last Friday, Minister of Industry and Commerce Nqobizitha Mangaliso Ndlovu said corporate social responsibility (CSR) is a self-regulating business model that helps corporates to be socially accountable to stakeholders and the public in sustainable develop- ment.
“Given the enormous tug towards CSR, without the accompanying discipline, the question for the brands is not whether to engage in CSR but to embark in transformational CSR programmes. This leads to a rise of brands with meaning, brands that impact communities they operate from,” said Minister Ndlovu.