Star FM Music Awards: Call for partnership Comfort Mbofana

Senior Lifestyle Reporter

Organisers for the third edition of the Star FM Listener’s Choice Awards 2021 have called on the corporate sector to partner the radio station ahead of the show.

The awards are all about appreciating Zimbabwean artistes’ works and how they are deserving of the extra appreciation, especially during this difficult time of the Covid-19 pandemic.

The awards will be held virtually on March 13 because of the global pandemic, which does not allow public gatherings.

Zimpapers Radio Division General Manager, Comfort Mbofana, said yesterday the time had come for society to realise that music was not a hobby, but involved hard work and was actually an industry.

“Through these awards; we want to do away with the notion that music is a hobby; that musicians are not serious and do not amount to much,” he said.

“Music is a business and many musicians draw incomes and livelihoods from their music. We want to be able to celebrate our musicians for their talent and hard work while they are still alive, hence all businesses that support music are welcome to join us.”

Voting for the Star FM Listeners Choice Music Awards opened on Friday, with listeners being asked to vote for their favourite musicians via WhatsApp and SMS to the number: 0780 581 583.

“There are 16 categories in the awards; which are running under the theme #RespectTheHustle,” said Mbofana.

“The public will be keenly following to see who scoops the Song of the Year Award and who is the Best Female and Male Artist of the Year.”

Mbofana said despite the gloom and doom that has characterised the season as a result of Covid-19; music has kept communities entertained, encouraged and inspired.

“Our musicians have proved that music is more than a source of livelihood, but a powerful vehicle of communication and entertainment,” he said.

“It is, therefore, critical for us to respect that; hence our hashtag #RespectTheHustle.

“For a long time, society has dismissed music and musicians and yet we have seen the emergence of big names and businesses in music in recent years. Even corporates have been requesting and enlisting the services of musicians in their projects, showing that they too are seeing the value in music.

“I am, therefore, calling on the business community to take their support to the next level by joining us in recognising the accomplishments of our Zimbabwean musicians, especially in this lockdown period.”

The lockdown has badly hit the music industry, as musicians have been unable to hold live shows where they usually get some money.

The Star FM Music Awards were established in 2019 as a platform to celebrate outstanding musicians. This year, the awards will be livestreamed on the Star FM and Zimpapers Television Network (ZTN) Facebook pages.

The ceremony will feature performances by artists.

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