. . . Sakunda renews sponsorship, unveils kits

Langton Nyakwenda

SAKUNDA HOLDINGS has challenged local Premiership football giants Dynamos and Highlanders to produce performances that match the sponsorship packages the two giants are enjoying from the energy giant.

The two giants were also reminded about the need to adhere to good corporate governance tenets at a kit unveiling ceremony held at Sakunda Holdings’ offices in Harare yesterday.

Both Dynamos and Highlanders were presented with three sets of Adidas playing kits plus travel and training apparel.

Sakunda Holdings also committed their future with the two football giants.

“There are a number of ingredients that we believe as Sakunda go into the good of football and the success of the game in this country.

“Among them would be efficient and competent administration of the game, good corporate  governance, simple love for the game, hard work and unity of purpose among the stakeholders,”

Sakunda Holdings company secretary, Maurice Makoni, said.

“There’s need for normalcy and quietness in both the cockpit and on the football pitch. Both clubs know what we are talking about when we talk of normalcy.

“When that happens, Sakunda and Better Brands, would forever be ready to step in and actively  support the game of football in this country.”

Better Brands, who are owned by gold buyer Scott Sakupwanya, are also now sponsoring  Highlanders and will have their logo on the back of the Bosso jersey.

Although they are generally happy with their partnership with Dynamos and Highlanders, Sakunda Holdings warned that the partnership would mean nothing if results on the pitch were poor.

Both DeMbare and Bosso are yet to win the league championship since Sakunda’s arrival four years ago.

But, Dynamos won the 2023 Chibuku Super Cup and will play in this year’s CAF Confederation Cup.  Bosso have started the 2024 season well, as they top the log after five rounds of action.

“We have witnessed the coming on board of Better Brands and we are most encouraged by their  support for the flagship clubs in the country.

“Supporting Dynamos and Highlanders is making sure, in a way, you are sustaining the whole Premier Soccer League,” said Makoni.

“But make no mistake, as Sakunda we believe that these kits, sumptuous as they maybe, are  nothing, they will come all to naught unless they are matched by purposeful, quality and committed delivery on the football pitch.

“The kit and all other aspects of these partnerships, including ours and Better Brands, are only one side of the equation.

“The other part is the duty that is bestowed on the two clubs to make sure they not just acquit themselves, but also appease all the stakeholders in the football fraternity.

“When we play, we play for the stakeholders in the gme.

“We have uplifted last season’s kit by more than 300 percent, but a kit without commitment to  football is nothing, it’s like a faith without works, it’s dead.

“It is a dead kit.

“It is like a wedding party without the groom, a marriage without consummation, it is dead.”

You Might Also Like