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Puma Energy to unveil brand

28 Jan, 2015 - 00:01 0 Views
Puma Energy to unveil brand

The Herald

puma energeyWalter Muchinguri Assistant Business Editor
Officials from Puma Energy are expected in the country next month to unveil the team that will lead the energy group’s local venture and its plans for the year.

Puma Energy entered the Zimbabwean market in November 2013 after acquiring 60 percent of the ordinary shares of Redan Petroleum.

Puma’s head of media relations Victoria Dix said they were planning a briefing in the country primarily to introduce their team and brand.

“We are planning a press briefing in Harare in 3-4 weeks’ time to introduce the Puma Energy team and brand, to discuss our plans within Zimbabwe and to highlight several new initiatives,” she said.

Puma has already started rebranding and remodelling all Redan service stations in the country with its brand.

After the acquisition of Redan, Puma gained 62 service stations across the country, most of them company operated.

The group has previously indicated that it will continue to invest in the retail offering by acquiring or constructing new sites and developing C-stores.

Redan, which is the second largest indigenous oil marketing company in the country, employs approximately 550 Zimbabweans.

The move comes as several oil companies in the country have been investing in upgrading of their local infrastructure.

Engen, which acquired Chevron assets in 2011, last year indicated that it had invested over $4 million in two years to bolster its retail network in the country.

The investment included building long-term relationships with high quality retailers which strengthen the Engen brand in Zimbabwe.

It also enabled the company to more than double its retail network from 20 operating sites to 55. Total Zimbabwe also indicated last year that it plans to spend $10 million annually on rebranding, upgrading of its facilities and safety.

Last year the oil company was aiming to upgrade 12 filling stations to T-air in line with Total’s new global image.

This year the company is planning to do 20 to 25 and complete the whole 100 plus stations in the country by 2017.

Apart from Zimbabwe, Puma is present in 15 other African countries which include Angola, South Africa, Mozambique, Botswana, Benin, Ghana, the Democratic Republic of Congo, Malawi, Tanzania, Namibia, Senegal, Ivory Coast, Nigeria, Zambia and the Republic of Congo.

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