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Tonderai Rutsito Tech Talk
This year’s Valentine ’s Day was more than just about spreading love as several technology companies were giving away massive prizes to luck winners.

TelOne gave away two brand new Nissan NP200s to the winners of their Talk, Surf and Win Reloaded Promotion, their biggest promotion ever.

There was also an all expenses paid MSC boat cruise trip for two people.

The promotion was open to both old and new clients.

According to TelOne`s managing director, Mrs Chipo Mtasa, the TelOne Talk, Surf and Win Reloaded Promotion was a huge success for TelOne with a significant increase in the number of new subscriptions for both the voice and ADSL broadband services over the period.

“The promotion surpassed responses for the previous promotion that we ran in 2013,” she said.

“This promotion, which was open to existing and new clients, generated a lot of excitement and activity from the market.

“TelOne used this platform to give back its loyal clients as evidenced by the grand draw prize winners who have been TelOne clients for over 10 years.”

Econet, on the other hand, was also running their EcoCash Cashless King Promotion grand draw in the Harare Gardens where they gave away four Nissan NP 200s, $500 cash to 100 people and lots of instant giveaways.

Telecel Zimbabwe had an equally similar promotion where they gave away cash prizes of more than $40 000 with the grand winner pocketing $10 000 for simply playing the SMS bonanza game.

After all these great prizes have been won for simply taking part in the competition or renewing your already running account, it raises the question who really is the biggest winner in such a competition?

In most cases both the company running the promotion and the clients that take part appear to be both winners.

In some instances it is the companies that benefit as they entice old and new clients to fork out a lot of money to heighten their chances of winning.

For TelOne it seems their promotion was aimed more at rewarding their existing clients for their loyalty, meaning that it is not all about new revenues but rather brand loyalty which does not show any short-term returns, but is more of a long-term investment technique.

However, there were other spin-off as the attracted new subscribers which will boost their revenue streams.

 ◆ TechnoMag is Zimbabwe’s premier technology magazine. More in-depth from www.technomag.co.zw on http://technom.ag/eI. Follow us on Twitter at TechnoMagZw as well as on www.facebook.com/technomagzw