Problem Masau Arts Correspondent
Miss Heritage World that is scheduled to be held in the country on December 7 will be screened live on local satellite channel BOStv.
The television channel will also screen some events involving models during their boot camp prior to the main contest. The models are expected to start trickling in from around the world on November 29.
BOStv marketing executive Chenai Nyakunengwa said they partnered Miss Heritage World organisers to market Zimbabwe’s heritage and tourism internationally.
“The channel is airing in 52 countries and we are happy to be associated with Miss Heritage World because we will be marketing our country to foreign viewers. A total of 40 countries would be participating at the pageant and there would be wide interest in the event,” she said.
BOStv is an indigenous television channel owned by Dr Dish (Private) Limited.
Organisers of Miss Heritage World have promised a unique event that would change the face of beauty pageants locally.
“We are excited about the opportunity to host the event because the show will be broadcast live to 40 countries,” said chairman of the pageant Tare Munzara.
Munzara, however, implored the Government and private sector to come on board and support the initiative in order to harness the benefits of hosting the contest.
He highlighted some of the benefits saying the country gains more through hosting than sending models to international pageants.
“Countries that have hosted pageants like the Miss World racked in millions of dollars from accommodation bookings, participation fees and advertising.
“Hosting such big events also creates employment. Local companies stand to benefit through marketing their products on the platform,” he said.
All eyes will be on Zimbabwe and hopes are high that the country will successfully host a pageant of such global magnitude.
Countries that have confirmed participation, according to the organisers, include the Bahamas, Botswana, Brazil, Canada, Guinea, Guinea Bissau, Nigeria, Norway, Lesotho, Swaziland and Zambia.