The convention, which starts on Wednesday and ends on Saturday, seeks to revitalise the marketing function in Zimbabwe, through the sharing of ideas from various speakers, drawn from different sectors of Zimbabwe, as well as the African region.
The three-day event will run under the theme “Sustainable Growth in the Global in the Zimbabwe Marketing Perspective”.
In an interview, MAZ president Mr Godfrey Dube said the conference was a business platform for marketers to network and structure ways to improve the marketing environment in the country.
“This theme is well placed given the current scenario in the Zimbabwean industry, where major companies are strategising in a bid to be competitive in the midst of a ferocious global economy with many global players entering the Zimbabwean playing field.
“The conference is meant for marketers to come up with proper marketing strategies and structures that will improve marketing environment,” he said.
Mr Dube also indicated that several speakers are expected to make presentations.
These include Zimpapers chief operating officer Mr Pikirayi Deketeke, Delta marketing director Mr Maxen Karombo, Alpha Media Holdings chief executive officer Mr Ralph Khumalo and Econet Wireless chief marketing
officer Mr Isaiah Nyangani, among others.
The conference will also have a regional touch with the presence of Mr Chris Diaz from Kenya as well as Mrs Helen Mcintee from South Africa, who will make presentations on different aspects of marketing.
In addition, the convention will be an opportunity to honour outstanding marketers as identified by marketers in Zimbabwe as a whole, at a prestigious awards giving ceremony, sponsored by CBZ Holdings. These awards will be presented on the second night of the convention.
He also urged companies to come up with proper marketing departments and to employ the qualified marketers so as to enhance the role of marketing in companies.
“MAZ believes that the marketing function is vital in any company, and has the necessary abilities to deal with these challenges, if it is given the right support and backing from companies,” said Mr Dube.