PARIS. – The Professional Football League and the beIN Sports channel, which holds the exclusive distribution of the international television rights of the French Championship, announced on Monday the signing of a “major agreement” for broadcasting in sub-Saharan Africa with the operators Canal + and Kwesé.
Both groups, Canal + in French, and Kwesé, in English and Portuguese, acquired from beIN Sports, the rights of L1, L2 and the League Cup, for six seasons (from 2018 /2019 to 2023 /2024) “on territories in sub-Saharan Africa, announced the two entities in a joint statement.
The amount of the agreement was not communicated, but according to the daily newspaper l’Equipe, it should be 33 million euros per year up from 13 million euros now “.
“This first result encourages us to pursue the sales strategy defined and confirms the growing attractiveness of Ligue 1 thanks to investments of clubs to recruit new stars, train new talents and modern infrastructures“, welcomed Didier Quillot, director-general of the LFP, quoted in the Press release, in reference especially to the arrival of the star Neymar at Paris SG this summer.
“We are confident that these agreements are just the beginnings of new partnerships, allowing an ever wider international diffusion “, Yousef Al-Obaidly, deputy CEO of beIN Media Group hailed the agreement and believes other geographical areas such as Brazil or North America could follow.
This announcement comes a few days after the announcement of L1 clubs of their desire to create a company responsible for the economic development of professional football and in particular the marketing of French TV rights.
For comparison, the TV rights abroad of the Premier League or Italian Serie A amount to € 1,3 billion and €371 million respectively, compared to €80 million euros annually for the French League for the period 2018-2024. – AFP