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Edward Zvemisha–Arts Correspondent

The Oxford Dictionary defines faith as belief in a particular thing or person; religion; trust, confidence; loyalty. 

This is a clear resemblance of a Kwekwe young man, Brightmore Mataruse, AKA Brytmats Vines, who in his quest of becoming not just a great content creator and comedian, but a huge brand, made a bold decision to leave his hometown for better opportunities in Harare. 

Brytmats started his vines back in April 2018, making it five years since he started following influence from Ray Vines, King Bach from America, and Sydney Talker from Nigeria. 

“1 April 2018, I started doing skits inspired by Sydney Talker, King Bach, Ojo, and our very own Ray Vines,” he said. 

In order to achieve his dream of becoming a big comedian and successful brand, Brytmats left his hometown to understudy Jah Master a Zimdancehall chanter, who put him under his roof while he put order on his new life. 

“I decided to move to Harare and had no accommodation yet the only celebrity I knew was Jah Master, so I told him that “ndiri kudawo pekusvikira ndozotsvaga imba” after a promoter who had promised me accommodation failed to honour his word,” said Mataruse. 

“Jah Master, took me in his house for three months until I settled and moved out.” 

Now with a resume that speaks for itself, having worked with various big names such as Madam Boss, Jah Master, Saintfloew, Fantan, among others, Brytmats Vines has also set eyes on the tourism sector through his company Voyagers Travellers which deals with bookings. 

However, the journey to the top for Brytmats has not been easy-going, as he faces financial challenges that include paying models, balancing business with skits making, travel expenses, and lack of good quality equipment. 

Mataruse encouraged the youths to stay away from drugs in line with President Mnangagwa’s mantra “Say No To Drugs”, as it has resulted in many lives lost.

“Some of my Vines speak towards the problem of drug abuse in our communities, educating the people to distance themselves from stuff that destroys lives,” said Mataruse. 

During the interview, Brytmats promised a lot of projects that educate with humour as the essence and expressed his wish to work with regional and continental skit makers to fly the country’s flag high.

“I hope to work with various content creators within the region as well as Africa, making sure I fly Zimbabwe’s flag high, as the sky is not our limit,” said Brytmats

The vine industry has grown over the years with many social media influencers coming on board to educate the public through humour. 

Many brands have associated themselves with such acts, improving the lives of content creators who become role models.