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Melody Mashaire : Business Reporter

Production at Innscor Africa’s pie manufacturing division at Bakers Inn, will increase to 180 000 units per day from 60 000 pies following the commissioning of a new $8 million pie-making factory. Bakers Inn has also launched a new range of pie flavours which will sell for 25c each. Speaking during the product launch, Innscor chairman Mr Adddington Chinake said: “Innscor started off as a small confectionery in the 80’s and has grown to what is has become today. Our new plant will boost our pie production to 180 000 pies per day. We invested $8 million in six months for the plant. We invest in Zimbabwe because we are 100 percent Zimbabwean, we believe in our country,” he said.“We have a responsibility to create jobs for people in the country. We hope to provide consumers with soft delicious pies. At Bakers Inn we say better taste and more value; we seek to increase the volume of sales. We will sell our products using any legal currency. ”

Innscor chief executive officer Ngoni Mazango said the company had improved the quality of its pies.

“I know that we have different pies in the market but Bakers Inn has been a market leader for years now. We were the first to reduce bread prices to 80c from $1. We are reducing our pies to 25c because we seek to give value for money,” he said.

He added that the company spent $7 million upgrading its fleet of bread distributing vehicles to ensure a sound distribution.

“We were also the first to introduce a sound bread distribution system in the country, to date we have spent $7 million on our fleet to ensure that customers get their products no matter where they are.”