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Samantha Chigogo Herald Correspondent
Zimpapers will be exhibiting at the Harare Agricultural Show this year as it continues to support the agricultural sector in line with Government’s economic blueprint Zim-Asset, an official has said.

Zimpapers group public relations and corporate affairs manager Ms Beatrice Tonhodzayi said the group’s participation at the agricultural show would reaffirm its growing dominance on the market.

“We will be exhibiting this year as we aim to meet and network with the growing population of our customers,” she said.

“We have strong relationships with the business community and our attendance is a way to push for agricultural support in line with Government efforts.”

Ms Tonhodzayi said the Zimpapers stand would be a hive of activity to showcase the super brand to several customers and the business community at large.

“For a public expo, this is an opportunity for us to meet with different players in the industry, for instance, the Office of the President and Cabinet will be present at the show, hence, we will be able to learn a few things from them and other stakeholders,” she said.

She said the group thrived to remain innovative.

“Zimpapers will be showcasing our works as a group from the print media to broadcasting, and for our radio station, we are aiming at bringing radio to the people, therefore Star FM this year will not have an independent stand. It will be broadcasting from different organisational stands,” Ms Tonhodzayi said.

“We have decided to be innovative and move away from the ordinary, therefore we call upon our customers to have an appreciation of our broadcasting techniques at different stands at the show.”

She said the business communities that wanted an opportunity to reach out to the majority should take advantage of the group’s wide viewership to ensure a maximised customer reach nationwide.

Ms Tonhodzayi said Zimpapers had over the years proved to be the most appreciated media brand countrywide.

“Zimbabwe All Media Products Survey (ZAMPS) has shown that Zimpapers is topping readership in all its papers, while its stations have the highest listenership,” she said.

“We urge all business personnel out there to utilise Zimpapers services, which will be put at their disposal throughout the week-long agricultural show exhibition.”

A survey conducted in Harare and Bulawayo recently, revealed that Zimpapers continues to lead the market in terms of readership and listenership trends for the year 2016.

The survey proved that in the daily papers’ segment, The Herald and H-Metro, lead the pack in readership, with The Herald coming tops with a readership of 43 percent in 2016, up from 38 percent last year.