The trade fair scheduled for January 18-22, 2017 will be a space for Zimbabwe to enhance its multi-lateral ties with a number of countries.
FITUR is the largest tourism and trade fair in Spain attracting more that 10 000 exhibiting companies, 65 countries worldwide, more than 126 000 participants and 98 000 public visitation.
“Exhibition offers a platform to contribute to the global tourism deliberations and decisions that will further the development of tourism in Zimbabwe,” said ZTA chief executive Karikoga Kaseke in a statement.
Mr Kaseke said FITUR offers Zimbabwe an opportunity to leverage existing relations as well as forge strategic partnerships that are of essence in the promotion of Zimbabwean tourism globally.
Zimbabwean tourism has witnessed an increase of European arrivals of 28 percent to 27 433 in 2016 from 21 496 in 2005 and FITUR will be an opportunity to further the statistics.
“Not only will Zimbabwe’s participation in FITUR be a stage for the strengthening relations, destination marketing and networking it will also be the platform for Tourism minister Dr Walter Mzembi to officially launch his campaign for the post of the UNWTO Secretary General Post,” said Mr Kaseke
The platform will give the minister a chance to deliberate his vision as well as his plan of leading the international tourism body.