Zambezi Magic to sponsor IIFF Liz Dziva
Dorothy Meck

Dorothy Meck

Tafadzwa Zimoyo : Arts Reporter

DStv’s Zambezi Magic channel is co-sponsoring this year’s International Images Film Festival which begins tomorrow in Harare, in a move aimed at promoting Zimbabwe’s television and film industry. The week-long film festival will see 56 films, nine of them by local filmmakers, screened at five venues, namely SK Sam Levy’s, Stimulus Hub, Alliance Francaise, National Art Gallery and Rutendo Hall Mufakose.The event, themed Women Alive, Women of Heart, looks to encourage positive narratives about women.

This edition’s theme is consistent with IIFF’s sustained endeavour to amplify the voices of women and girls through film.

Film directors, producers and camerapersons from 34 countries will take part. Zimbabwean filmmakers whose work will show during the festival include Wizzy Mangoma and Dorothy Meck.

MultiChoice Zimbabwe public relations manager Liz Dziva said the festival is a suitable platform for promoting Zambezi Magic, the channel created last year to give greater visibility to film and television productions from Southern Africa.

“We are delighted to be associated with this prestigious event and look forward to a long and happy relationship and to providing support for what has become a major annual arts and entertainment initiative,” Dziva said.

“Zambezi Magic is at the early stages of developing this platform for local content and the IIFF is also in the process of building a foundation for promotion of films that highlight women’s issues.

“MultiChoice Zimbabwe has been pleased to be involved in this process, linking the festival and the channel that is becoming an essential part of the Zimbabwean film and television scene,” she said.

Zambezi Magic will sponsor the closing ceremony where 17 awards will be handed out in recognition for visual achievement. Issues around film and women will be up for discussion during screening interludes.

Liz Dziva

Liz Dziva

“This event will be a glittering cocktail party with entertainment and is expected to be attended by more than 250 people,” Dziva said.

Founded in 2002, IIFF has become an integral part of the local and regional film calendars and key diary item for Pan-African film makers.

While it is primarily aimed at showing films which depict women positively, it also promotes films where men are seen to advance women’s cause.

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