TIR keeps revolutionising African fashion

3009-1-1-IMG_1301Tafadzwa Zimoyo Arts Reporter
British socialite and fashion designer Danielle Allen of the TIR Fashion House is hosting a free fashion show at Maestro Restaurant tomorrow ahead of the fashion house birthday celebrations. TIR Fashion House turns two and the celebrations are running under the theme “African Fashion Revolutionised”.

Speaking to this reporter, Allen who recently scooped the best Zimbabwean fashion designer accolade at the Zim Model Awards said he was happy with how the brand is growing.

“Fashion is something we deal with everyday. Even people who say they don’t care about what they wear choose clothes every morning that say a lot about them and how they feel that day. We will be hosting a big event in celebrating our journey since 2013. There will be surprise acts before a free fashion show where I will showcase some of my latest and old designs,” she said.

She said the event will host some of the top local disc jockeys and fashionistas, designers and fans are set to be entertained.

“We are going to be focusing on the casual couture with models and some local dancers set serenade the crowd with their choreographed moves,” she said.

Allen said TIR Fashion House is a legacy to the memory of her late Zimbabwean mother, Tendai Irene Razemba.

“Over the past 24 months we have been very busy with the brand, participating in international fashion weeks, shows, festivals and charity events. I owe this success to my late mother, my grandmother who raised me here in Zimbabwe plays a huge part in my life and I look up to her for so many reasons. Her support and humility have carried me a long way and I continue to use that in my everyday life, being humble is her way of living and I’m glad I took that from her,” she said.

She jokingly said she is not that big socialite as some claim because she is still building a brand.

“I am actually quite reserved but I will take on the ‘socialite’ name with pride as I guess it comes with the territory. Zimbabwe is a good country. I was raised here and therefore I always had it in the back of my mind that one day I would probably move back and raise a family here. I am ready for that now and feel it is right that I build a brand here that would keep me busy,” she said.

TIR fashion House has to date dressed some of the local celebrities such as Hazvinei Sakarombe, Ruvheneko Parirenyatwa, Ammara Brown and Trish Carmen among others. So far they have won a number of awards that include Best Dressed Female Red Carpet awarded at Zimbabwe Fashion Week 2013, Emerging Designer Of The Year 2014 awarded at Africa Fashion Week London, Best Dressed Female Red Carpet awarded at Zimbabwe Fashion Week 2015, Best Fashion House awarded by Zimbabwe Model Awards 2015 and Most Flamboyant Female awarded by Zimbabwe Model Awards 2015.

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