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Chairperson of the Superbrand adjudication committee Mr Herbert Nkala (left) poses for a photo with Zimpapers group finance director (centre) Mr Adolf Majome and The Herald editor Caesar Zvayi during the presentation of the Superbrand of the year 2013 print media award in Harare yesterday

Tinashe Makichi Business Reporter.
THE Herald has reaffirmed its position as Zimbabwe’s number one newspaper after again scooping the presti­gious Super Brand of the Year 2013 Award in the Print Media category.
Yesterday, the paper was for the fourth year running named the best paper in the country by the Marketers Association of Zim­babwe.
In fact, The Herald has come out tops in this category since the awards were first launched. The Herald editor Caesar Zvayi received the award on behalf of the paper.

The special recognition of The Her­ald’s brand strength came on the back of another stellar annual performance after it was also recognised as the most preferred daily paper by the Zimbabwe All Media Products Survey in October.

The country’s oldest daily has nearly a million readers, and expects to build on this through an initiative to go digital across all its platforms.

The Herald falls under the public-listed Zimpapers (1980) Limited group that publishes a host of titles in addition to running a radio station and with plans to launch a television channel soon.

DSTV was adjudged the Super Brand of the Year in Electronic Media, while Econet Wireless retained the overall Business Award as well as triumphing in the ICT category.

Delta Beverages was number one in beverages through its Chibuku Super and Coca-Cola offerings in the alcoholic and non-alcoholic categories, respectively.

MAZ president, Mrs Ruth Ncube, said companies should continuously re-brand to gain traction in the market.
Guest of honour, Senior Minister of State Simon Khaya Moyo urged marketers to roll out plans that would grow their brands.

“Many businesses in the country are operating without the impetus of innovation and more needs to be done to make sure that you start marketing your local products to meet the demands of the global market.

“We must not shun our own locally-made products but it is our duty to market them,” the minister said.
Chairman of the Super brand adju­dication committee, Herbert Nkala, encouraged those companies that did not win any awards to embrace new technologies to grow their businesses.

This year’s awards ran under the theme “Harnessing local innovation and creating super brands”.