Tawanda Marwizi : Arts Reporter
Nash Paints, a leading paints company, has joined other corporate partners in assisting Alick Macheso in his battle against piracy through facilitating distribution of his latest album “Tsoka Dzerwendo” in many parts of the country at a low price. The album is selling for $1 a copy and the pricing has given pirates a hard time while the musician’s partners have ensured that it is available at numerous selling points across the country and even beyond.Macheso is Nash Paints ambassador and the company is working in partnership with Zimbabwe Red Cross Society and Jive Zimbabwe in distribution and marketing of the new album. The partnership has proved that assistance from corporates is vital for the arts industry and such partnerships should be applauded.
Nash Paints boss Tinashe Mutasiri encouraged other companies to work with artists as a way of appreciating their talents.
“We need to support talent in Zimbabwe and away from promoters, as companies, we should embrace our local artists,” he said.
Mutasiri said assisting the artistes gives them confidence in their works and in that way they produce quality art works.
“We need to endorse them as companies so that they become confident of their brands. We are happy that we have managed to work with Macheso during that time he had no new material until he released the new album,” he said.
He said it would not only benefit the musician but the company as it will be another way of reaching to the people.
He said they were happy that their strategy has worked in trying to go ahead of piracy.
“We have the same problem even in painting people in the informal market are selling dubious paints labelled as Nash Paints products and that is disturbing.
“When we have such problems what more for an artist who is working to entertain the nation? It is our role to fight against piracy together,” he said.
Tonight Macheso launches his album at the Harare International Conference Centre and Nash Paints together with the Zimbabwe Red Cross Society has teamed up with Jive Zimbabwe to organise the event.
The album has been received well and the musician has been hailed for bringing sungura music back on limelight.