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Nako Media and the Zimbabwe Publishing House, who at one time wanted to launch two different magazines sharing the same title on the same day.

Ke Nako Media and ZPH were embroiled in a battle to use the Parade title in publishing their respective monthly magazines.

ZPH argued that it bought the title together with the goodwill from Thomson Publications and that the magazine had created a good name since 1953.

ZPH and the former magazine owners had been operating without registering the trademark as required by law.

Last year Ke Nako Media successfully obtained a trade certificate to protect the same service mark and got a licence to operate.

Ke Nako Media’s board is chaired by Mr Peter Gwaza. Both companies got licences to publish Parade magazine from the Zimbabwe Media Commission but ZPH later complained that its service mark had been hijacked.

A dispute arose resulting in the matter spilling into the High Court.
Justice Ben Hlatshwayo then referred the dispute to the Controller of Patents, Trade Marks and Industrial Designs for determination of the trademark rights.