|Begin with the end in sight . . .|
|Friday, 14 September 2012 00:00|
THREE days ago I had the opportunity to listen to the most inspiring talk by one of the most humble but straight-talking business leaders this country has to offer, National Foods managing director Mr Jeremy Brook. The man simply had a lot to share with the contestants of My Own Boss
2012 during the Champions Night.
Yes, it’s true, Stephen Covey’s habit number two focusing on personal leadership is what has shaped National Foods into what is probably the country’s number one food processor.
As Zimbabwe or a Zimbabwean, what is our bottom line? When Jeremy shared these words, it dawned on me that this same principle need not only be applied to effective leadership but can be adopted as a principle guiding our daily lives, including how we shop.
As a nation of consumers we need to be guided in our daily activities by our personal habits.
We have not yet reached the Promised Land but we are getting there. I am certain that the bottom line for every Zimbabwean is to see their favourite local products dominating shop floors.
Jeremy’s intention was really to share the vast opportunities presented to My Own Boss 2012 contestants by Zimbabwe’s economic environment.
While this may sound simple, the question is how many of us can really achieve this considering that we have allowed a docile mind to control our thought patterns.
I recall sometime last year, Bishop Tudor Bismark, the founder of Jabula New Life Ministries, saying that “this is the best time to operate business in Zimbabwe when a lot of corrective measures have to be applied for our economy to tick”.
We need to take time as Zimbabweans to think about the kind of economy that we desire for our country and work towards achieving it.
Foods is one such example.
At a time that competitors are drowning in the sorrow of a recovering economy the people at National Foods are busy discussing and implementing Steve Covey’s habits of highly effective people during each of their planning meetings.
As the head marketer, Jeremy then came in to strengthen that notion. National Foods has taken the market head on and continues to grow in leaps and bounds and, yes, for the record, its products are competitively priced.
While several companies are struggling with their operations, Buy Zimbabwe partner National Foods has been on a massive expansion drive which has seen it open depots in Shamva, Binga and Chivhu since April this year. Just recently, they concluded a successful “Mnandi Nandi promotion” which proved that there is a strong affinity for its products on the market following thousands of entries.
The DVDs of our Champions Nights which began in July will be available shortly and this could be an opportunity for anyone who is serious about personal development to listen in.