|New Madiba fashion label launched|
|Wednesday, 11 July 2012 13:09|
“We aim at obtaining a high audience recognition in order to achieve a significant shift in attitudes and behaviour surrounding fashion and social responsibility,” they said. The duo say they also want to reinforce the role Madiba played in South Africa’s freedom struggle and on the international stage.
“We, as a family, with the support of our grandfather, are proud of L.W.T.F Apparel and believe it will be accepted by people from all walks of life. We hope young and old will want to be associated with the brand,” they said.
The launch of L.W.T.F Apparel will coincide with Madiba’s 94th birthday on July 18. Thereafter, a new line will be introduced annually. Merchandise is available via the virtual online store www.lwtfbrand.com. — Sowetan.