|Call to prioritise developmental issues|
|Wednesday, 13 June 2012 15:04|
Paidamoyo Chipunza in NYANGA
print and broadcast media, Media, Information and Publicity Secretary Mr George Charamba has said.
“We dedicate a lot of space to sports, beauty and even the beast (in apparent reference to Mr Ugly Mr Masvinu) but little to issues to do with HIV and Aids. When is it too much to talk about HIV on radio and in newspapers?” he said.
Mr Charamba, who has lost close relatives to Aids-related illnesses, said there is a huge mismatch of the significance of health in the life of a human being and its placement in the newsrooms.
He emphasised the need for media practitioners to be language-sensitive in relation to HIV and Aids reportage.
He also called on specialised reporting on health issues for increased and effective coverage of the subject.
National PMTCT and Paediatric HIV Care and Treatment in the Ministry of Health and Child Welfare Dr Angela Mushavi said the media was a key partner in elimination of new infections in children.
Dr Mushavi called on media practitioners to disseminate information that encourages women to deliver in health institutions and register early for delivery for them to access interventions that limit chances of them passing on HIV to their babies, should they be HIV-positive.
Recent statistics on HIV prevalence in pregnant women show that about 16,1 percent of those who attend ante-natal clinics are HIV-positive.