|Tourist arrivals go up|
|Thursday, 29 September 2011 02:00|
Tourist arrivals slumped to record lows due to bad publicity on Zimbabwe by the Western media after Government's successful land reform programme. However, the arrivals have picked up since the formation of the inclusive Government in 2009.
Tourism and Hospitality Industry secretary Dr Silvester Maunganidze said Zimbabwe received over 2,3 million visitors, equalling the 1996 figures.
He said the Buy Zimbabwe campaign and the stable environment had played a huge part in rebuilding tourists' confidence in Zimbabwe. Dr Maunganidze said Zimbabwe was now the second biggest tourist destination in the region after South Africa.
"We are now second only to South Africa in tourist arrivals and we believe the sector will continue to grow and contribute to Zimbabwe's economic recovery," he said.