HIGH demand for hardware products has forced Horizon Ivato Supermarket to create extra space at its 6 000-square-metre premises at the Longcheng Plaza with construction of a new upper floor currently under way.
Horizon Ivato Supermarket, a leading supplier of various products ranging from gym and sports equipment, office furniture, all kinds of lighting, clothing and dry groceries, says there has been an increase in traffic into the shop since it opened doors three years ago.
“We have seen demand rising for various products over the years.
‘‘This is because we have adopted a concept of high quality products at low prices,” Ivato Supermarket general manager Mr Hu Wusheng said yesterday.
Horizon Ivato, the largest supermarket in Zimbabwe by size, boasts of a mixture of locally assembled and imported office, home and outdoor furniture products.
Mr Hu said the high quality at low prices concept has helped the business to grow to a stage where it has attracted customers from outside Harare.
“We have grown our customer base to an extent where we are now supplying to individual and corporate customers from other towns and cities,” said Mr Hu.
Suppliers for the supermarket include the Tregers Group, Radar Metal Industries for steel products and Astra for paints. Some of its furniture is manufactured at Flair Furniture while electrical are supplied by AE Electricals.
The Zimbabwe Stock Exchange listed Proplastics is Ivato’s major supplier of construction products.
Mr Hu also said new stock is expected in the next couple of weeks. The new stock comprises gym and sports equipment, furniture and lighting products from China and Europe.
“We are expanding the shop floor because demand is rising for our products. We have more than ten containers coming with top-of-the range furniture, lighting and other products on the way. The idea is to offer our customers a wide range of choice. We want to be a one-stop-shop so that we offer the best shopping to the market,” said Mr Hu.
Under the groceries section, stationary products have been the star performer since the turn of the year owing to the opening of the first school term.
“We also have very special products coming that include stationery, clothing and shoe ranges.
‘‘We are also catering for the corporate clients and the new lines of products will be very different from what is available currently,” said Mr Hu.
The supermarket has a unique mixture of Chinese and Zimbabwean fresh produce which Mr Hu said is also doing well.