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Nyaradzo Mavindidze Motivation for Success
A few months ago I was a guest on SFM with Jackson and Brendan Palmer, as the discussion went on we explored the difference between entrepreneurship and self-employment.

Until then I had never interrogated the two. It got me thinking and I began to evaluate my work. Am I self-employed or am I an entrepreneur? It gave me a few sleepless nights.

There comes a time in your business where you need to decide whether you’ll become an entrepreneur or stay self-employed.

You see, even when you own your own business and have the head title of “Founder” or “Director” it doesn’t make you any less of an employee, you are just serving another boss, an often more demanding, stricter boss at that – yourself. People say to me “Wow, you run your own business”, and I say “Wow you go to work and you are guaranteed a pay check and you don’t carry the vision on your shoulders, you go to bed for at least 8 hours”.

So what’s the real difference between being self-employed and an entrepreneur, you might be wondering? After all, you’ll still be in charge and you’ll still be working, right? Right. That’s why the real difference isn’t found within your workload, it’s found between your ears. Your mindset, the way you think, and the way you view the world and business.

A self-employed person, for example, tries to do everything themselves, as no one will do a better job than them, they also want to save costs and maximise profit, to them it seems everything is within their reach and is manageable.

An entrepreneur, on the other hand, knows that they can’t do everything so they delegate responsibilities to people they trust, who are smarter and more experienced than them in those areas, but still keep people accountable for their actions. I had to move from being the secretary, marketer, graphic designer, bookkeeper and messenger in order to achieve this. As a consultant sometimes you think you are working smart by running one man band but instead you are impeding your growth.

A self-employed person wants to own everything for security. An entrepreneur wants to own as little as possible but control everything. And that’s just the beginning. To see what makes an entrepreneur truly different from being self-employed, let’s look at the characteristics of an entrepreneur.

Entrepreneurs aren’t afraid to take risks to achieve their dreams

I’m not talking about careless risks (though sometimes entrepreneurship calls for these too), true entrepreneurs are strategic risk takers. They understand that if they are going to achieve greatness they need to take risks, very big risks at times which may come at great personal sacrifice, to achieve their goals. They never regret the unsuccessful risks they take but the risks they failed to take.

Entrepreneurs aren’t afraid of failure or adversity

I’m still working on this one and it’s a daily renewal of the mind. Where most people are afraid to try because they might fail, an entrepreneur knows the greatest failure is not to try in the first place. If something doesn’t work, it’s an opportunity to learn and find a smarter way, a better way to do it.

Some of the most successful people did not succeed the first time, or the hundredth time for that matter, and they encountered great adversity along the way. The light bulb came to being after a series of failures. Just look at Cornel Sanders. Even Richard Branson and Steve Jobs failed. Oprah Winfrey and Albert Einstein were told they weren’t good enough. But all of them learnt from their mistakes, grew stronger in adversity and never let it break them or dampen their vision.

Entrepreneurs get right outside their comfort zone

I’ve had to take up running instead of walking. I never played sport in school and for a long time I used to say I’m a walker, I don’t run. Knowing that great success doesn’t come from staying safe, an entrepreneur will continue to grow, learn and try new approaches and strategies to get more results. Their drive and vision will see them continually push the boundaries of their comfort zone, always aiming higher and reaching further towards their goals. There is no growth in a comfort zone, all meaningful growth comes out of discomfort and great chaos.

Entrepreneurs are doers, not just dreamers

My daily affirmation is I’m a doer! I realise fear can keep you dreaming and not doing. While entrepreneurs are dreamers, they’re most importantly doers. They know that achieving their dreams takes more than writing down their goals or pinning them to a vision board. They know it takes daily action, sometimes courageous, massive action, and they’ll take it.

Entrepreneurs are global thinkers

I bought a stress ball a few months ago that has a picture of the globe and daily I squeeze it and affirm that the Avodah Consultants and Queen of Sheba vision will extend across the globe. An entrepreneur understands that there is more money to be made and more benefits when you serve others on a larger scale. They think globally, identifying needs and frustrations to serve the masses and continually further their market reach.

Entrepreneurs are smart

marketers and don’t shy away from self-promotion

In 2014 I’ve purposed not to be media shy and I am blowing my horn whenever possible. Entrepreneurs aren’t afraid of putting themselves out there, having a cause, taking a stance, making a statement, being controversial and taking marketing and PR risks, to increase awareness for their brand and build their business.

There is no greater example of this than Richard Branson. His outlandish PR and marketing tactics have vastly increased his business empire and made him one of the worlds most recognised and intriguing entrepreneurs.

So ask yourself after reading some of the differences, do you have the mindset you want in business?

If not, what changes do you need to make to have it?

Live, Love, Laugh . . .

• Nyaradzo Viki-Mavindidze is a speaker, trainer and coach. She can be contacted on +263 772 907257; [email protected]; [email protected]