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Econet Wireless Zimbabwe will partner Ericsson to launch NuVu, a Video-on-Demand (VOD) platform in Zimbabwe.

The service would become the latest entrant into the increasingly popular, highly-competitive sector, and the first play into video by telecommunications big shot Econet.

According to technology news and blogging site TechZim, plans to launch NuVu are at an advanced stage.

“We are reliably informed that the digital content collaboration between the two companies has been in the pipeline since late last year, and the partners are nearly ready unroll into the local market.”

The Swedish telecommunication giant Ericsson announced late last year that it would be diving headlong into the realm of content, quite a departure for a company known for building infrastructure.

Ericsson revealed it would be launching a video-on-demand (VOD) platform that would target the growing, but largely yet-to-be-tapped African market. It piloted the service, named NuVu, in the Nigerian unit of Bharti Airtel Ltd, under a subscription model targeting the telecommunications company’s 30 million users.

Ericsson have also made the service available to Kenyan telecommunication companies. — New Ziana.