Arts Centre embarks on training programmes Cynthia Hakutangwi teaching artists on basic communication skills
Cynthia Hakutangwi teaching artists on basic communication skills

Cynthia Hakutangwi teaching artists on basic communication skills

Tawanda Marwizi : Arts Correspondent

Chitungwiza Arts Centre has embarked on several training programmes to equip artists with various professional skills. According to the chairman of the centre, Taurai Tigere, the programmes are meant to encourage high level of professionalism among their artists. Professionalism can be described as the skill, good judgment, and polite behaviour that are expected from a person who is trained to do a job well.Tigere said the training programmes were targeted at encouraging professionalism within the stone work industry.

“These programmes are meant to encourage artists to be professionals. The areas covered so far includes Development of Brand, Financial Management, Marketing, Public Relations as well as Planning, Goal-getting and Habits,” he said.

Tigere said they believe that those who are able to attend the seminars will experience change in their artistic business when they begin to implement the principles they learn.

“Many artistes do not plan for a life after ‘working life’ and even issues such as funeral policy as well as medical aid. They should be taught about informed decisions including how to invest money when they have some to spare. They should be knowledgeable about different forms of investments like unit trusts, real estates and in agriculture,” he said.

The arts centre has engaged some professionals in different fields to share their knowledge with the artists at the centre.

Artists from the centre said the soft skill seminars were useful not only to their careers but in their entire life.

Sherpard Deve who is a sculptor at the centre was a happy man after the seminar.

“These are very important skill training programmes as they give us knowledge on how to sell our talent in a professional manner,” he said.

Rufaro Murenza an award winning sculptor said though the artists had the talent they were supposed to have good marketing strategies as well as the ability to communicate with their clients.

“For exhibitions that are held outside the country artists should have the knowledge to communicate with the buyers as well as having the skills to lure them. Such seminars are very useful to us as artists,” he said.

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